Many big brand have launched some impressive billboard design. Let's enjoy a few prominent samples among them.
Formula Toothcare
This billboard design tears apart the usual billboard design. The 'broken' metal frame proves to the tag line 'builds strong teeth' and makes the design look more realistic and eye-catching. This is sure to catch the eye of passersby.BMW
This is an illuminating outdoor advertising campaign to promote the BMW i3, which is claimed to be the world's first premium fully electric car. An attention-grabbing campaign incorporates 'Halo' lighting into customised billboard special builds to create an after-dark glow effect around 2D cut-outs of the i3.
Key parts of the car are separately illuminated to highlight the models hi-tech eco-friendly features and electric inner workings, while a cutting-edge printing technique accentuates the contrast with the backlit skin.
Black Tower Home Security
In this campaign, some people will take whatever they can get from a billboard which was lined with sought-after household items like framed paintings, rugs, pillows, and cookware. When the board was bare, the simple anti-theft message: 'People Steal. Black Tower Home Security' was revealed.
McDonald's
They use a sundial in this brilliant billboard design to promote the breakfast menu. The print on this billboard is nothing to write home about. But the addition of a sundial mounted on top turns it an innovative and brilliant piece of design. Displayed is the fast food giant's breakfast menu, with the sun casting shadow on each item that corresponds to the time of day you would normally eat it.
The sundial not only points out what meal you should go for, it also creates a shadow of the restaurant's infamous 'M' as it does so.
The Economist
The 'less is more' idea features a giant lightbulb popping out of the centre of a red background, the only words reading 'The Economist'.
Using electronic motion sensors, the bulb lit up every time someone walked underneath it. A brilliant, effective way to get the message across.
Source: creativebloq.
GREY ANTS DESIGN - freelance group
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