With one of the most prestigious cars in the world, famous car manufacturer - Ferrari enthralled super-rich fans with a prancing horse and the Ferrari name with a charismatic prolonged F word. Every time someone driving a Ferrari across the street, the logo rather than the glossy of the car made people realized. And by then, a design in general and a logo design in particular had created the image of the brand.
When Enzo Ferrari hatched a plan to establish his car company, his mother, Mrs. Baracce advised him using that image for good luck. Enzo has followed his mother and used prancing horse image for his logo design with a canary-yellow background to show respect for his homeland, Modena. The original design had a shield-shaped, SF letters below the horse's feet and three stripes on top that symbolized Italian flag. In 1937,S.p.A formally established and the logo has also been redesigned, with the Ferrari inscription replace for the SF letters and this logo has been used until nowadays.The value of Ferrari brand has still caused millions of hearts going crazy in nearly one hundred years.
From the story of Ferrari, what will we, CEOs, do for our brands? We believe that with your knowledge about business development, you will recognize that an impressive logo will help your customers recognize you easily and thereby improve the brand name effectively. With the classic story of Ferrari, get in touch with our creative professionals in Grey Ants Design to begin a classic story of your own.
A prancing horse and sumptuous icons named Ferrari
Prancing Horse is not only the symbol of Ferrari, but also has great significance for the automobile production industry in the world. In the First World War, when Italy entered the war, from a story of a Italian pilot who undefeated, his plane often appeared with a horse jumping, Ferrari logo was born.When Enzo Ferrari hatched a plan to establish his car company, his mother, Mrs. Baracce advised him using that image for good luck. Enzo has followed his mother and used prancing horse image for his logo design with a canary-yellow background to show respect for his homeland, Modena. The original design had a shield-shaped, SF letters below the horse's feet and three stripes on top that symbolized Italian flag. In 1937,S.p.A formally established and the logo has also been redesigned, with the Ferrari inscription replace for the SF letters and this logo has been used until nowadays.The value of Ferrari brand has still caused millions of hearts going crazy in nearly one hundred years.
Designing bring the brand value
Through the story of Ferrari logo, we can easily understand value of design in branding. A good car company whether it might be, no matter how luxurious cars can be, but if they cannot be recognized on the street, the brand is just number zero.From the story of Ferrari, what will we, CEOs, do for our brands? We believe that with your knowledge about business development, you will recognize that an impressive logo will help your customers recognize you easily and thereby improve the brand name effectively. With the classic story of Ferrari, get in touch with our creative professionals in Grey Ants Design to begin a classic story of your own.
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