POP-UP BOOK 'STREET SAIGON'


It’s an idea about creating a pop-up book with popular sites in Sai Gon. The project was performed by Nextstep group and awarded consolation prize in HOCHIMINH’s souvenir competition for domestic and overseas tourists.


The pop-up book is the first interested printed product of the world cause of its regular and unique look. Beside of that, in Viet Nam, we’ve ever had a Vietnamese pop-up book. If you do the hard search from the famous bookstore or in the internet, we’re sure that it’s reallyreally hard to find one.
Meanwhile, in the eastern countries, like China and Japan, the pop-up book is the most fantastic tool that help in education and culture.
The Saigon street project carrying the vision to become the first pop-up book appeared in Vietnamese communities, opened the new age for creative agencies.
If this project success and attracted the community concern, Comicola and Next-Step group will co-operate together to get the new ideas about pop-up book intended for Vietnamese community. It’s about our beautiful culture and popular spot all around our country, the relics of the past or folk poetries. Vietnamese culture is abundant land for us who young and full of energy to create a new life of style.

Printing a regular book is not matter but to make a pop-up book caught us some problem:
-          The book cover had to made by thick paper ingredient, standing an open/close movement at many time without broke.
-          It’s not just printed, it composed many process like printing, packing…
-          Its shape must be precisely and each page was made manually.
Because of that the pop-up book worldwide is not in comfortable price compared to normal book.
There’re not many printing agencies in Vietnam can process this project, we have searched for an agency that concern this project for a year, and finally we’ve found Comicola which is a top comic producer.


Grey Ants is a group of Vietnamese and American designers who are young, creative and have a thorough knowledge of both international and local market. We have experienced through a lot of projects in many fields and industries to offer design services such as branding design, advertising design, website design, POSM design, motion graphics film, . . .
GREY ANTS DESIGN - freelance group
377/27D Cach Mang Thang 8 Street, District 10, HCM City, Vietnam
Email: greyants.design@gmail.com
Skype: greyants.design
Blog: http://greyantsdesign.blogspot.com/

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