Shortly after identifying the core, businesses often rush to transmit their brand messages by offline and online channels. Each channel requests their own ad publications. For example: the basic office identification, brochures, catalogs, profiles, websites, banner ads.
Whether your business designs itself or outsources, understanding how to effectively optimize advertising publications is urgent. These basic knowledge will help your business not only avoids unnecessary costs but also brings surprisingly effective.
Grey Ants have compiled and launched the factors that make the design effective advertising publications.
1. Simple, airy layout
A clear layout will make the reader pay attention to your advertising materials (eg brochures, posters, online banner ads, catalogs or profile, brochure). The lengthy layout will repel readers.
An effective print advertising print advertising is likely to attract readers.
Photos in this publication are of paramount importance. The larger the photo, the more you get much more attractive, your words will become part of the customer, who cares to remember more, read more. Experience shows that the lyrics should not occupy more than 30% of the area.
The ads simply bring the highest efficiency, contribute to your success.
The more spacious presentation, the more people you read
In the case of words long, do not forget to decorate with small accompanying images.
Some argue that the edge of the paper, the gaps and the gap between the segments is a waste. The facts prove otherwise. Gaps were created effective tools section break, creating soothing relaxation, increasing the appeal and engage the reader. For some non-professional designers or some greedy people in the abuse part of this holiday.
Here are seven proven layout is efficient (containing the title, text, photographs, logos)
1) located on the image layout, the letter is below: The most common type of presentation. Part 2/3 image area. Together after the title and the text is divided into three columns
2) located on the header layout: how to attract viewers by focusing on the title. It is often used in advertising of airlines, banks, computer companies and insurance companies
3) Layout fond of words: the publications have a lot of content, the text should be the overall planning, to ensure that there are clear highlights to attract readers
4) Layout multiple elements are clearly arranged
5) Layout frame types: framed is also a good idea to create a good effect to readers
6) Layout combination of images and text blocks
7) Layout colors
2.Appropriate typeface
Each typeface has its own personality, as well as the person. Some typefaces are very masculine, strong, some are very feminine, gentle. Some styles are very picky, cold but proved reliable and majesty, while some style to elegant, gentle, evocative of happiness, or emotionally moving and nostalgic mood or modern .
Typefaces are also unique abilities in the show sounds like whispering, convinced, calling, shouting and rejoicing.
Does the reader look looking to it, you miss it, you hate it, you love it or completely ignore it?
That is why we must choose the appropriate characters to use in the advertisement.
So how to use typography in building brand identity publications efficiently. Specifically designed in catalogs, profiles, brochures or banner advertising in newspapers, on the highway ???
The first is the selection of typefaces
All fonts must be selected in accordance with the product, customer, paper as well as the advertisement. This verse should be nice and easy to read. This point was built by seven factors:
The simplicity of character
Dimensional characters
Font size: Ideal size of the text in your ad is greater than 11. If, your characters will look a bit strange, if less so they are hard to read. Starting character is a character with a special impact to the reader. It is curious, initialize the attention of readers to the content in the advertisement.
Colors of letters: Here are the color combinations are rated as the most readable descending order as follows:
Black on white
Blue on a white background
White on black
Black on yellow background
Red on a yellow background
Red on a white background
Green on a red background
Orange on black
Orange on a white background
Blue on red background
Black on purple background
The ability of the characters change, you can italicize, you may CAPS, you can bold, you can underline, you can [framed] or boxed text, you can draw round the text, you can use cursive writing techniques, you can mark or highlight the text. One small note: you should not italicize the entire word by this section will reduce the viewer's reading speed. And you can not always retain your readers as customers lose patience to read this time-consuming italics.
Layout: Be careful about the spacing between words. The distance is too close or too far will interfere with the ability of the reader to read. The study pointed out that should not write more than 40 characters in one line. Each column you should only write from 35-55 characters.
The unity of the character: should not exceed 2 typography in print advertising, media, because it will make human brain to adjust several times, slowing the process of reading, the readers of obstructing reception credit. It is a trap for the failure publications.
We hope these articles provide useful information to help businesses build brand a professional and efficient manner, please read the article pick our next.
GREY ANTS DESIGN - freelance group
377/27D Cach Mang Thang 8 Street, District 10, HCM City, Vietnam
Email: greyants.design@gmail.com
Skype: greyants.design
Blog: http://greyantsdesign.blogspot.com/
Whether your business designs itself or outsources, understanding how to effectively optimize advertising publications is urgent. These basic knowledge will help your business not only avoids unnecessary costs but also brings surprisingly effective.
Grey Ants have compiled and launched the factors that make the design effective advertising publications.
1. Simple, airy layout
A clear layout will make the reader pay attention to your advertising materials (eg brochures, posters, online banner ads, catalogs or profile, brochure). The lengthy layout will repel readers.
An effective print advertising print advertising is likely to attract readers.
Photos in this publication are of paramount importance. The larger the photo, the more you get much more attractive, your words will become part of the customer, who cares to remember more, read more. Experience shows that the lyrics should not occupy more than 30% of the area.
The ads simply bring the highest efficiency, contribute to your success.
The more spacious presentation, the more people you read
In the case of words long, do not forget to decorate with small accompanying images.
Some argue that the edge of the paper, the gaps and the gap between the segments is a waste. The facts prove otherwise. Gaps were created effective tools section break, creating soothing relaxation, increasing the appeal and engage the reader. For some non-professional designers or some greedy people in the abuse part of this holiday.
Here are seven proven layout is efficient (containing the title, text, photographs, logos)
1) located on the image layout, the letter is below: The most common type of presentation. Part 2/3 image area. Together after the title and the text is divided into three columns
2) located on the header layout: how to attract viewers by focusing on the title. It is often used in advertising of airlines, banks, computer companies and insurance companies
3) Layout fond of words: the publications have a lot of content, the text should be the overall planning, to ensure that there are clear highlights to attract readers
4) Layout multiple elements are clearly arranged
5) Layout frame types: framed is also a good idea to create a good effect to readers
6) Layout combination of images and text blocks
7) Layout colors
2.Appropriate typeface
Each typeface has its own personality, as well as the person. Some typefaces are very masculine, strong, some are very feminine, gentle. Some styles are very picky, cold but proved reliable and majesty, while some style to elegant, gentle, evocative of happiness, or emotionally moving and nostalgic mood or modern .
Typefaces are also unique abilities in the show sounds like whispering, convinced, calling, shouting and rejoicing.
Does the reader look looking to it, you miss it, you hate it, you love it or completely ignore it?
That is why we must choose the appropriate characters to use in the advertisement.
So how to use typography in building brand identity publications efficiently. Specifically designed in catalogs, profiles, brochures or banner advertising in newspapers, on the highway ???
The first is the selection of typefaces
All fonts must be selected in accordance with the product, customer, paper as well as the advertisement. This verse should be nice and easy to read. This point was built by seven factors:
The simplicity of character
Dimensional characters
Font size: Ideal size of the text in your ad is greater than 11. If, your characters will look a bit strange, if less so they are hard to read. Starting character is a character with a special impact to the reader. It is curious, initialize the attention of readers to the content in the advertisement.
Colors of letters: Here are the color combinations are rated as the most readable descending order as follows:
Black on white
Blue on a white background
White on black
Black on yellow background
Red on a yellow background
Red on a white background
Green on a red background
Orange on black
Orange on a white background
Blue on red background
Black on purple background
The ability of the characters change, you can italicize, you may CAPS, you can bold, you can underline, you can [framed] or boxed text, you can draw round the text, you can use cursive writing techniques, you can mark or highlight the text. One small note: you should not italicize the entire word by this section will reduce the viewer's reading speed. And you can not always retain your readers as customers lose patience to read this time-consuming italics.
Layout: Be careful about the spacing between words. The distance is too close or too far will interfere with the ability of the reader to read. The study pointed out that should not write more than 40 characters in one line. Each column you should only write from 35-55 characters.
The unity of the character: should not exceed 2 typography in print advertising, media, because it will make human brain to adjust several times, slowing the process of reading, the readers of obstructing reception credit. It is a trap for the failure publications.
We hope these articles provide useful information to help businesses build brand a professional and efficient manner, please read the article pick our next.
GREY ANTS DESIGN - freelance group
377/27D Cach Mang Thang 8 Street, District 10, HCM City, Vietnam
Email: greyants.design@gmail.com
Skype: greyants.design
Blog: http://greyantsdesign.blogspot.com/
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